Customers increasingly expect a better online experience. Product images need answer all of the customers questions if they are to make a sale. 360 product photography allows the customer to interact with the product – they feel in control – this is a large factor in the increased conversions resulting from have 360 degree photos on your website.
They invite a customer to explore the product, turn and examine it.
Videos allow users to find essential information without having to read it, while this may sound lazy, the use of a video to get over your product features will increase conversions and instills in the customer real confidence in your product or service. Web visitors prefer to watch an engaging informative video rather than read through pages of text.
product videos do more for sales than any other web asset.