We were approached by Port Vale FC to develop a brand
for its conference and events centre at Vale Park.

With no reference to football whatsoever, adopting the Port Vale colour palette this identity could still imbue the Port Vale brand. Although the home of Port Vale FC, Vale Park was seen as a stand alone venture. The brand was to highlight a more sophisticated side to football, a home for corporate events. This identity was then applied to the stadium entrance, website, corporate stationery and all forms of promotional literature, firmly establishing a new identity for Vale Park.