Screws are their heritage products, it is where it all began. However without the care and attention a brand needs, the packaging for these has become stale. Time for a refresh. Considering the heritage of the older products, the features of the more premium lines and the benefits of each, we developed a series of packaging designs for all screw ranges. These required a uniformity, whist at the same time each brand maintaining it’s own identity. One family made up of many individual personalities.

The solution was a bold typographical design. A no-nonsense approach to each screw and it’s proposed use.