How do you solve the problem of a new product range, but no product? Simple, CGI.

Our client wanted to launch a ground breaking painted kitchen range, but were still finalising the manufacturing details. By creating all the “photographs” using
Computer Generated Images or CGI, we were able to able to produce a complete marketing suite for the sales team months before the product was ready to ship.

Was it successful? Within 2 months of the launch the sales team had secured 80 showroom installations!
If you’re in the kitchen business, you’ll know that that’s some going.