Adding fashion, fun, design and value to the housewares sector.

2011 would see Morphy Richards tighten their grip on the housewares market with the addition of their ‘Accents’ accessories range. With the introduction of tools, gadgets, storage and cookware items to sit along side their ‘Accents’ range of SDAs (small domestic appliances), we were tasked with the promotion of the launch. We produced a “What’s your colour?” teaser campaign, a series of emails leading up to the product launch at the exclusively housewares show, along with promotional sales material.

Following the success of the launch we developed the packaging for all items across five colour ways.