Cleaning time halved, thanks to an invisible solution of pure liquid glass.
Surely not… this must be seen to be believed.

ClearBrite is a unique and innovative product, developed using nano technology and particles of “liquid” glass. We were tasked with creating an identity & packaging that reflected, yet simplified the science behind the product.

The final solution draws inspiration from water and its natural flow, with the bead of water showing the effect of using the product.

Two shades of blue are used to mimic before and after uses of the product, complimented by light shades of grey for the strapline and product info, (hierarchy of information is reflected in the tones). Originally developed as a B&Q exclusive, this product is now planned to be released in both the USA and Canada.