Following an approach to our China-based design studios from The Charitarian CEO and Chief Editor Wang Liwei, we were tasked with designing the first ever English language issue. The brief given was little more than a shortlist of existing magazines they liked. It was also required to look similar in appearance to the existing Chinese version, so selected visual cues (including the logo), were taken from there. In addition to the limited brief we were also unaware of what the content would be; as a result we put together a simple, clean and adaptable template.
In January 2010 the first issue of the English language version was launched to 200 guests at an exclusive launch party at the top art gallery in Beijing (China’s equivalent of Tate Modern). Since then a further three issues were produced in 2010 and the first issue of 2011 has just been launched in the same manner.
During this time the magazine has evolved into an increasingly individual publication with more and more creative design gracing its pages. This has been more than warmly received by The Charitarian’s contributors and readers alike and further creative freedom is being granted to us with each issue. The artwork for the magazine is done by the designers at our UK studio in between paid client work, often in a very limited time frame.
The Charitarian has changed immeasurably in one year from a domestic magazine to a multimedia global platform. The magazine reaches over one million people, predominantly in state owned enterprises, senior government, private Chinese business and multinational companies in China. In addition, distribution has now been extended to 60 countries via a free application for the i-Pad.
The Charitarian already boasts some impressive names in its list of featured businesses and people, and its reputation is growing so much so that business and influential figures are competing to get featured in upcoming issues.
Featured government officials, business people and businesses to date include:
David Cameron, Boeing, Bill Valentino, Bill Gates & Warren Buffet, Marks & Spencers
The magazine is also acquiring an ever increasing number of powerful partners including:
Harvard, Yale, Cheung Kong, Baida and Tsinghua Universities
United Nations Development Program, CBBC (China Britain Business Council), American Chamber of Commerce, European Chamber of Commerce
This article looks terrific. Thanks for putting so much thought into it at short notice. The British Embassy have asked to look at it so I think that this article will go far and wide. Thanks again.”Clare Pearson – Co-founder & Editor
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