Project includes:
CG imagery and Video

Leading online bathroom retailler utilises our imaging department to provide them with thousands of CG images year after year. They asked us to use our skills and knowledge to design a TV campaign that would help to establish them as the UK's leading bathroom retailer.

We produced a stunning TV campaign to showcase how the latest CGI technology can be crafted to remove the need for an expensive set build or location filming. The benefits of CGI were then exploited further, allowing the campaign to subsequently be refreshed and updated with relative ease and speed.

Victoria Plum CGI tropical Bathroom
Victoria Plum CGI hotel style Bathroom
Victoria Plum soft industrial Bathroom
Victoria Plum CGI french floral Bathroom
Victoria Plum CGI vintage chic

The TV campaign has been broadcast on all major UK TV channels generating an impressive response each time, including contributing to's biggest ever January sale. Our CG imagery continues to set the benchmark for the home improvement sector.