From concept to product in 4 months… now launched in 5 countries

BRIEF
Chinese electrical brand USANA are breaking into the western market with a range of high performance blenders, giving you 'The Power to Live Fresh'. We were originally approached to look at the product design but this soon evolved into a much bigger integrated solution, taking the range all the way from concept to market.
CLIENT

USANA

Project includes: Design, Packaging, Product Design, Photography, Video & Web Development

PRODUCT DESIGN
Two variations of product were designed – a smart blender with touch screen control and a mechanical, precision control unit. Each available in a range of three colours with packaging and collateral to suit.
Blender Hero - Group
BRANDING & PACKAGING
Supported with strapline “The Power to Live Fresh”, we developed a brand identity to not only illustrate strength and the power of their products but also their ability to empower consumers towards a healthier, happier lifestyle.
USANA Logo - Colour
USANA Packaging Design
WEBSITE DEVELOPMENT & COLLATERAL
All collateral, including manuals, recipe books, product video and website were turned around in a six month period, produced in both English and Chinese languages. We also created a sub-brand for Dr. Bruce, the nutritional expert, to support the campaign in China with recipe books and a blog.
USANA Website Design & Development
Dr. Bruce Recipe Book Design

RESULTS

The brand and product have been so well received that USANA is looking to roll out a national shop launch and has already secured distribution rights throughout the USA.