A completely new venture for Morphy Richards, we created a campaign to launch their new premium product range – Redefine. A significant part of the campaign included a social media based product reveal.
We provided an end-to-end marketing solution, from all packaging and marketing assets for the trade launch, through to the teaser video and supporting assets for the consumer and retailer sell-in.
This was the first time the Morphy Richards brand has launched a new product exclusively through social media channels. We created a three-part series of 30 second videos featuring a fictional, rogue brand technician called 'The Mole' leaking news of the top-secret technology used in the Atomist iron, hot water dispenser, kettle and toaster.
The Mole social media campaign generated over 60,000 views on social media within its first month, whilst the TV campaign debuted on all major UK TV channels to a complete a powerful launch for the new range.