A total marketing solution… before the product rolled off the production line

BRIEF
In early 2015 we partnered with Morphy Richards to help prepare for a September launch of their premium new product range, Redefine. A huge part of this was the product reveal.
CLIENT

Morphy Richards

Project includes: CGI, Design, Photography, Video

Morphy Richards Redefine Product CGI
SOLUTION
We provided an end-to-end marketing solution, from all packaging and marketing assets for the trade launch through to the teaser video and supporting assets for the consumer and retail sell.
Morphy Richards Redefine Packaging
Morphy Richards Redefine Atomist Iron Model Photography
SOCIAL MEDIA CAMPAIGN
This was the first time the Morphy Richards brand has launched a new product exclusively through social media channels. We created a three part series of 30 second videos featuring a fictional, rogue brand technician called 'The Mole' leaking news of the top-secret technology used in the Atomist iron, a hot water dispenser, kettle and toaster.
TV ADVERT

RESULTS

The Mole social media campaign generated over 60,000 views on social media within its first month, whilst the TV campaign debuted on all major UK TV channels during March 2016 to a provide a strong launch for the new range.

“It was important to us to take a new approach in marketing Redefine. The technology behind the range is truly revolutionary and we wanted to showcase this in a way that was both informative and engaging. The Mole Campaign created by CIC does just that.”

Morphy Richards