Launching a
premium Chinese
brand in Europe

BRIEF
Eco-friendly & sustainable, Mobike provides an affordable means of shared transportation for short urban trips, allowing users to pick up and leave a bike at their convenience. A hugely successful scheme in China, Mobike set it’s sights on adopting Manchester as its 100th City and the first outside of Asia.

New to Europe it was hugely important that the launch was publicised and that the content created was informative and engaging.
CLIENT

Mobike (product site)

Project includes: Video, Photography, Advertising

Tofu Stir Fry Photography
Smoothies Photography
Omelette Photography
SOLUTION
Working with local authorities; Manchester City Council, Transport for Greater Manchester and private sector stake holders, we created both ‘city to city’ and consumer launch content. A pre-launch ‘talking heads’ video was produced to sell the benefits of the scheme to other potential cities whilst a wealth of social content was produced to promote the launch event and service to the consumer.
Group of participants of World Cycling Day with Mobikes Riding mobike near the canal in Manchester
Man with Mobike

RESULTS

Following positive feedback from local business and individual users alike, Mobike have been asked to expand the scheme within Manchester. The company are also in discussions with other cities across the UK with CIC supporting with a range ongoing PR imagery and marketing collateral.