From concept to market,
a fully co-ordinated celebrity launch

BRIEF
In collaboration with Swan, 2017 saw popular presenter, DJ, author and designer, Fearne Cotton launch an exciting new range of kitchenware. A range in which we took great pride in bringing to life.
CLIENT

Fearne by Swan

Project includes:Brand Development, Design, Packaging, Photography & Video

Fearne by Swan product range
SOLUTION
Involved from the very conception of the project, we supplied Fearne and her team trend and mood boards that would later influence the product design. Following the same principles we developed a brand style to suit both Fearne’s personality but also compliment her other ventures and the current trend for home baking.

Over an 18 month period of planning and design the brand was brought to life. CG product imagery, a series of videos, lifestyle photography, catalogues and full colour product packaging were all produced, fully co-ordinated by CIC, including a week on location working with Fearne.
Fearne Branding

RESULTS

Launched to a huge success in September 2017, this range saw Swan achieve back to back record sales for the months of October and November. This range also saw the Swan brand listed in the high street brand Next for the first time along with sales through leading retailers Currys and AO.com.

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