Asked if we could broaden their marketing reach through TV advertising, online brand Blinds2Go soon realised just how far we could take them.
Project includes: Design, CGI, Video
The first step to becoming a household name was a new brand image. A new, bold and sophisticated logo was developed, supported by detailed brand guidelines. This featured templates for all touch points including website, press advertising, corporate stationery and a full suite of marketing support.
Showcasing the broad range and features of each blind, hundreds of photorealistic images were created for use across all media. Illuminated with plenty of daylight these rooms are designed to offer inspiration, be aspirational yet achievable.
Our “click away” TV campaign hit the screens in March 2016 and following an initial run, Blinds2Go saw a 95% boost in web traffic and 55% boost in sales. Turnover increased by 58% and net profit increased by 30% over the following year.