From concept to government orders, all before production
When the Land Rover Defender was discontinued in early 2016 it left a gaping hole in the market. Atlas Vehicles had developed a modular truck that was the perfect solution. Our brief from Atlas was to create the look and feel for the vehicle exterior and prepare all the branding, marketing material before the first vehicle had been made.
Project includes: Branding, CGI Visualisation, Literature Design, Web Development
BRANDING & LITERATURE
The first step was the create a suitable name for the company and naming convention for the vehicles. The company became Atlas Vehicles and their first vehicle, the “Endeavour”. There’s a lot of strong, positive, rational and emotional reasons why the brand and name work, but above all, it looks good on the front of the truck.
At this stage of the vehicles life there’s a fine balance between commercial confidentiality and the need for sales, so a secure, responsive site was built. On the surface it’s a teaser site with basic information available, but if you register and are approved, deeper technical details are available.
Atlas are building a state of the art factory in the heart of England to construct their vehicle. The building is a revolutionary as the vehicle. From simple plans, we prepared full architectural visuals and video in 72hrs. The impact of these visuals was instrumental in closing a very important contract.
As a result of marketing and visualisation work, Atlas has taken a number of significant orders but most importantly, it has been selected as an Official Development Partner for Hutchinson Defence, one of the world’s largest defence contractors. As a vote of confidence, it doesn’t get much better!
“Brilliant stuff! Without CIC’s support, we’d still be a company with great ideas that no-one had heard of"