Launching new ranges and breathing new life into an established brand

These promotional videos showcase a range of products using a blend of CGI and product photography all tied together with sleek motion graphics. There’s no need for a voice over, the products speak for themselves.

A versatile option, these videos are easily implemented into your website, they look great at exhibitions and are a powerful tool in presentations. It’s a cost effective and stylish way to establish and promote a range or brand.

The most versatile sales tool any product can get…

These promotional product videos are deigned to be a cost effective solution to increasing conversion rates online. Blended from still images and live footage, they will work harder for your products than any combination of packaging and point of sale can do in store.

These short videos are easily implemented into both yours and your customers’ websites, great for sales presentations and exhibitions plus any organic exposure through social channels.

Read more about what rich media can do for your sales here

 

Cultivating sales through a full branding update…

Ambassador offer quality garden tools with a good, better and best proposition. From the economy wooden handle tools right through to the premium ash handle collection the whole range gives gardeners a better choice, and retailers confidence in their offering.

Our task was to package these ranges and support the launch of this fast growing brand. We quickly established that for most keen gardeners it was much more than a hobby, it was a way of life.

We set out to engage with and inspire our audience with the use of textures and imagery of real gardens. Our target audience would see right through a perfectly pruned rose garden, with super straight stripes running down the lawn. This approach was carried through to the packaging, POS, brand website and full range brochure.

Initial feedback has been great, with over 100 ‘stock and stand’ deals sold over the opening few days of a recent trade show. Look out for Ambassador garden tools in your local garden centre.

 

For any brand, staying seen is staying safe. None more so than this one…

Following the acquisition of the Glenwear brand, we were tasked by our client to bring this brand to life, in time for a national launch in January 2013. Glenwear create quality workwear, to the highest specification possible, at a price that competes with the biggest brands of the market.

Following a development of the logo, we moved onto packaging for the whole range of boots, jackets, trousers, rain-wear, high-vis and PPE (Personal protective equipment). The construction and trade industries are some of the most regulated for Health and Safety. Educating and assuring the customer that they are buying the right gear throughout the range brochure, brand website and in-store POS, was crucial to the success of the brand’s launch.

Look our for a guest modelling spot from our China Operations Director, Mark Doras.

To coincide with the launch of a new brand identity and a revolutionary online proposition, we produced this short video highlighting the size and scope of the corporation. Presented on keepsake iPads in customised boxes these are sure to grab the attention of the lucky buyers on the receiving end!

This is week 11: 18th June – 22nd June 2012.

Monday

We’ve got the builders in! A brand new CGI studio in the making. Watch this space!

Tuesday

We watched a certain football match in style, a private room with a fridge full of beer. Great night.

Wednesday

We checked out the Staffordshire University Degree Show, some stunning work on show… This Lego remake of Inception being a real highlight.

Thursday

Taking a brief from one of our more prestigious clients, it’s always great to see how these trophies are still made by hand, the traditional way.

Friday

10 years with CIC to the day, Creative director Dave celebrated by trying on a massive pair of trousers.

This is week 10: 28th May – 1st June 2012.

Monday

Lovely doodles on Kerry’s desk!

Tuesday

The weeks first ‘big’ delivery: Brief, design, print and delivery in 3 days. No Problem!

Wednesday

Second big delivery of the week. This time it’s Bob, held up by Bob.

Thursday

The torch passes just yards from CIC… read more here!

Friday

PC Pete should have been auditing a range of screws, we say he was playing surveillance though!

No one wants an early start, we already get up too early as it is. That is unless the Olympic torch is passing your office.…

Thursday, roads through Stoke were closed from 05.00 – 08.00am, including all routes into CIC. What would we do? Get up ridiculously early hoping to view the famous flame or spend an extra hour in bed, venturing to work once the commotion has passed? For those of us that made the effort it was a long but memorable day. After all it wont be everyday ‘Blind Dave’ makes his way up Waterloo Road with his Cornetto of fire.

The Daves met up at 6.45am at the top of Festival Park whilst Darryl and Matt enjoyed a complimentary Coke and bacon butty from the Church. Although gutted not see the “legend” that is Imran Sherwani, or even Tony Pulis for that Matter, the torch bearer’s in view did a splendid job.

Twenty minutes waiting, 30 seconds cheering and a Morrisons breakfast later we made it into work for an early start.

Here are some of our snaps from the event.

This is week 09: 21st – 25th May 2012.

Monday

A toast to a busy, record breaking year… A lovely ‘thank-you’ on everyone’s desk!

Tuesday

Approved this week… A huge new range of workwear – exciting!

Wednesday

“Out with the old, in with the new” …Certainly easier said than done!!

Thursday

A typographic treat… read more here!

Friday

You can’t go to the seaside without bringing back some rock!