This years visit to the KBB show at the London ExCel has been particularly worth the time and travel, not only does it allow me to catch up with our friends at EQ and ArtiCad, but also confirm some of the latest interior design trends  as the KBB is combined this year with the Interiors LDN Show.

Seeing the latest bathroom and kitchen tends alongside the latest interior design works very well indeed, designers and architects mingled with the showcase of European Bathroom & Kitchens, in a busy 3 days.  The 2013 catwalk influence of fine and varied metalics combined with bold wall and floor patterns were very prevalent.

Natural material including animal hides, are still very strong, and compliment other natural material surfaces with great flare.

The guys at EQ and ArtiCAD are kept very busy by interested visitors on their exhibition stand.  I was on hand to help chat through our joint project of a ‘one model’ solution to Kitchen and Bathroom marketing. (Visit one-model.co.ukfor more details on this)

‘Engaging content that sells product’ that is how we describe the work we produce at CIC. Be it packaging, literature, POS or rich media the best way to sell your wares is always by engaging with the consumer.

Where possible the perfect solution is to offer interaction. 360 photography, room planners and games all work perfectly as rich media on a website but when it comes to product catalogues, this level of interaction is much more difficult to achieve. Until now that is.  Armed with nothing more than an iPad, your sales rep has all the tools required to reap the benefits of iBooks. Not only do they remove the need to carry heavy, printed material, they can host all of the interactive features you would associate with a website. Embed your product videos, image galleries, maps, hyperlinks, update regularly without the need for huge print costs, distribute with ease through your own website or email, the benefits of iBooks goes on.

As you might have guessed we now offer ibooks. Available in either portrait or landscape orientations (perfect for presentations) you can rest assured that your current literature can easily be adapted to suit this new format.

Interested and on an iPad? Download our own iBook here. Showcasing some of our projects, both old and new, this mini portfolio offers just a glimpse of the many features an iBook has to offer.

Already convinced, give us a call to discuss what we can do for you.

This is week 11: 18th June – 22nd June 2012.

Monday

We’ve got the builders in! A brand new CGI studio in the making. Watch this space!

Tuesday

We watched a certain football match in style, a private room with a fridge full of beer. Great night.

Wednesday

We checked out the Staffordshire University Degree Show, some stunning work on show… This Lego remake of Inception being a real highlight.

Thursday

Taking a brief from one of our more prestigious clients, it’s always great to see how these trophies are still made by hand, the traditional way.

Friday

10 years with CIC to the day, Creative director Dave celebrated by trying on a massive pair of trousers.

This is week 10: 28th May – 1st June 2012.

Monday

Lovely doodles on Kerry’s desk!

Tuesday

The weeks first ‘big’ delivery: Brief, design, print and delivery in 3 days. No Problem!

Wednesday

Second big delivery of the week. This time it’s Bob, held up by Bob.

Thursday

The torch passes just yards from CIC… read more here!

Friday

PC Pete should have been auditing a range of screws, we say he was playing surveillance though!

No one wants an early start, we already get up too early as it is. That is unless the Olympic torch is passing your office.…

Thursday, roads through Stoke were closed from 05.00 – 08.00am, including all routes into CIC. What would we do? Get up ridiculously early hoping to view the famous flame or spend an extra hour in bed, venturing to work once the commotion has passed? For those of us that made the effort it was a long but memorable day. After all it wont be everyday ‘Blind Dave’ makes his way up Waterloo Road with his Cornetto of fire.

The Daves met up at 6.45am at the top of Festival Park whilst Darryl and Matt enjoyed a complimentary Coke and bacon butty from the Church. Although gutted not see the “legend” that is Imran Sherwani, or even Tony Pulis for that Matter, the torch bearer’s in view did a splendid job.

Twenty minutes waiting, 30 seconds cheering and a Morrisons breakfast later we made it into work for an early start.

Here are some of our snaps from the event.