A premium product sold in the Bauhaus DIY chain in Germany.
We had to differentiate Lenz from the competitors.

A premium brand producing kitchen and bathroom taps alongside a comprehensive range of bathroom accessories, Lenz has a reputation for quality products. We at CIC were entrusted with the exciting challenge of bringing the brand’s printed literature and point-of-sale up to a high standard befitting of the products offered on sale. Producing a top quality outcome required both our design and CGI teams working in harmony.

Stunning CGI roomsets and crisp product images coupled with strong confident design produced a pair of brochures, one for kitchen taps and one for bathroom taps, that showcased the range of products perfectly. The same approach was given to nine individual ‘z-card’ style leaflets to support each of the accessory ranges, only this time the design would be dominated by black with a bold accent colour to visually set them apart from each other.

For the POS, the brief for these was a simple one; they had to show the products off in their best light, whilst also making it easy to buy. For the brassware stands we opted for a stand alone unit with a stepped display allowing customers to both see and touch all of the products on display. This was backed up with abstract lifestyle images an easy to understand POS system. Bathroom accessories were displayed on smoked glass doors, behind which the packaged products were neatly hidden away. A second option was also submitted where a limited range of product was displayed to the sides of neatly merchandised colour coded packaging.

 

A world renowned name in hair and personal care, Carmen extended their range this year with the True Colours range of co-ordinated products.

This was an interesting project given the fact that at briefing stage we had no confirmed brand, colours or range.

We were tasked with creating packaging designs that would work across a range of colours for a leading brand, that was it. Having pre-production samples of a mini hair dryer and hair straighteners we set to work. The designs had to have a premium feel yet work equally well on the shelves of your local supermarket. They also had to be giftable, yet attractive to the impulse buyer, whilst at the same time possessing their own personality. No small ask!

This was accomplished through a combination of vivid colour palette, youthful photography and high production values. Each of the finished cartons feature embossing, spot varnish and with the sign off ‘show your true colours’ the personality of both the product and consumer really shine through.

 

The new name for the Bathroom Collection.

Amazing what a re-vamp can do! The new cover and layout is exactly what we need. It is much easier to sell from and more user friendly!! The hard work has paid off!”Hayley Atkins – Sales Development Manager

 

From identity to launch and everything in between. Here we truly delivered the full package.

A respected brand, steeped in a tradition and heritage of creating affordable, quality kitchens, RAM came to us looking for a face lift. This new look was to imbue everything RAM kitchens stood for, style with value, heritage through innovation. An identity was created through a juxtaposition of a traditional font and contemporary icon. This stylised RAM was then rolled out across a complete suite of marketing, website and app and launched to great success January 2012.

The success of this launch was largely down to the innovation on which RAM prides itself. Not only through the app and website with their interactive kitchen planner but through the bold step to create all of their product images through CGI. This not only allowed us to create the planner with ease but allowed the client to have product images whilst components were still in the production stage.

 

An internal campaign to highlight company core values

Without a shadow of a doubt, hands down, in all my years of working in marketing, the best campaign ever. And I’ve worked with the best?! McCanns, BHD, JWT…and so on for nearly 20 years. I lurve it!”Catherine Seville-Clare – Strategic Project Manager – Commercial

“look what I made”

Completely unaware of what we had been doing with Rob’s videos from China, one of our CGI team – Steve Leworthy, based in Cardiff – emailed these over the Christmas break, with the message “look what I made!”. These stunning moving images use total CGI, with a touch of Photoshop retouching – some of the products don’t even exist!

Cinemagraphs have been the start of something of a craze that our clients can’t get enough of in their email marketing. And rightly so – with click-throughs up by as much as 20% there is no reason not to!

Off the back of Steve’s creations, we were commissioned by Screwfix for a set of 6 to coincide with their new catalogue launch emails. Watch this space for more of the same…