“You have made this a straightforward process.
we really appreciate all your help and assistance throughout.”
2013 introduced us to a new range of gadgets with the launch of ‘Phablets’. Tablet size phones, merging the functionality of both devices to create one new device.
Something of a compromise, these devices fail to live up to the demands of the mass market with many consumers opting for both tablet and phone. A costly solution, this is not an option for those on a budget. This is where PhonePad comes in.
Merging the two worlds of phones and tablets, the PhonePad lets you control your S3 or S4 as if it’s a tablet by simply docking it. The phone’s screen is mirrored on the larger 10-inch display turning into a makeshift tablet/netbook.
Ready for the launch in the final quarter of 2013, we were tasked with producing the complete suite of marketing required to get the product to market. This included the branding, all imagery (photo and CGI models), packaging, instruction manual and quick start guides, promotional videos and website.
In addition to the creative we also managed the print production every step of the way, from generating the cutters for the box construction to delivery of all collateral back with the manufacturer.
To maximise efficiency and ensure only the highest quality finish, each of the packaging elements; manual, outer wrap, box and quick start label we produced independently at separate factories.
Managed by our Chinese studio, what sounded like a logistical nightmare became a straightforward process and allowed the client to concentrate on sales rather than worrying about print.
With the product now on UK shores we are delighted to report that the project has proved a great success. We are now working with the client in preparation to launch their next product, which this time includes designing the product’s form factor.
To discover more about the PhonePad visit www.phonepadplus.com